I've talked before about how Google loves blogs and how WordPress
helps you rank. The reason for this is because Google loves fresh,
regularly updated and relevant content, and that is what blogging is
about all over. Just using WordPress on your site obviously isn't going
to guarantee you anything, so every time you make a new post keep these 5
SEO blogging tips in mind.
Keyword Research/Usage
It
all starts here. Make sure that you're targeting the right keywords in
your posts and use them in the correct way. This means putting your
keyword in your title, sprinkled throughout the article with the optimal
keyword density, and in your images which brings us to my next SEO
blogging tip.
Images/Videos
Remember to fill your post full
of not just text but images, as well. Google likes this, your readers
like this, and this gives you a chance to rank in the SERPs for your
images, as well, assuming you remember to use your keywords as the alt
and title tags.
On a related note, Google loves video, as well, so adding a video to your post can help you rank, as well.
Internal Linking
Whenever
you get the chance, it's important that you create internal links to
other relevant posts and content on your site within your new posts.
You'll notice I'm doing a lot of that in this post. Internal linking
spread the juice out to other posts to help them rank better in the
SERPs for their keywords, plus it keeps people on your site longer.
Permalink Structure
This
refers to how your URLs are designed whenever you create a new
post/page. I use a specific permalink structure to ensure that it's
optimized for SEO and has the best chance for ranking well.
Consistency
The
last of these SEO blogging tips doesn't have to do with the content
itself but rather with the schedule which you add new content to your
site. Maintain some kind of consistency with your posts to show that
your site is updated regularly. This doesn't mean that you have to add a
new post or page every day. If you can only manage one new post a week,
stick with that schedule. It's a turn off to both search engines and
your regular readers to see inconsistent post updates, so find something
you can do and stick with it.
