Blogs can be used to promote a business, another type of
organization or a cause. However, if the pages of the blog are do not
have a high page rank; they may appear far back in the search engine
results pages (SERP) where consumers cannot find them. Excellent SEO can
help a blog move to the top of the SERP and can be used to successfully
keep it there. Several factors go into making a blog more search engine
friendly.
Fresh Content
Search
engines give greater preference to fresh content. That means that new
text, images and videos increase the likelihood that a particular page
will be noticed. The best way to achieve this is to continually add new
and different content to the blog. If you do not have the time or
inclination to do the work of regularly adding content, you can hire an
SEO company to do it for you.
Original Content
Content must
also be original to get the best page ranks. Search engines have become
savvy to lazy copywriters who steal the work of others. It is no longer
possible to get a high ranking by copying content from another site. If
content is an exact duplicate of something else on the web, it is
virtually ignored by the search engine. Because of this, it is of utmost
importance to produce unique work or to hire a reputable SEO company
that sticks to the rule of writing completely original content.
Relevant Keywords
A
large part of SEO is using keywords to the greatest advantage.
Unfortunately, many shady SEO companies are sloppy about choosing
keywords. Keywords that are relevant to the main content of the page are
much more powerful in page ranks than randomly chosen keywords. The
best SEO companies choose, or help you come up with, keywords that are
both relevant and effective.
Inbound Links
Inbound links are
those hyperlinks from other pages that direct traffic to your blog.
These links are helpful in achieving high page ranks. They are the best
when they come from other pages with high rankings.
One way to get
beneficial inbound links is to put content on popular article marketing
sites and link it back to your blog. This gives your blog pages more
clout and visibility on the web. In this case, keywords are used to draw
users to the article on the article directory and then to guide them
directly to the blog. This not only increases traffic to your blog from
the article, but it also improves the page rank of the blog itself. That
leads to a better position on the SERP for the blog.
SEO can be
very influential in generating higher page ranks for blogs. This is
something that you can do for yourself if you have the time to research
the best keywords, create inbound links and come up with fresh and
original content. SEO companies are experts in the field and can push
your blog up in the page ranks quickly at an inexpensive rate. There is
no reason not to take advantage of these important tools of the trade.
