In order to get the most attention to any of your blog posts, you
need to realise that your headline is what is going to pull them in.
Your headline needs to tell your readers what they can expect if they
read your article and there should also be a benefit to them having read
your content. This will ensure that they will keep coming back to your
blog looking for further valuable information.
Some
of the best headlines that generally tend to do very well are "How To"
People want to know how to do things, how to solve their problems and if
you are able to provide an answer then you are certain to get readers.
Other
great headline ideas are those that contain numbers. For instance "7
steps to online success", which tells the reader instantly what the
article they about to read is all about, and the number in the title
suggests that the process is not too difficult and is therefore
manageable.
It really is essential that you do focus on your
headline before you even start your writing, because your headline
really has got to work hard for you.
We all very much know that
content is king when it comes to SEO, and as well as providing content
that is useful it really does allow you to inject your own personality
and style. This makes you come alive, for your blog to come alive and
over time you will be seen as an authority figure in your industry.
You
should consider the formatting of your blog. Do not have large blocks
of text together as this makes it literally impossible for anyone to
read. Break your text into paragraphs that contain no more than 4 to 5
lines.
Also when starting a new paragraph, and if it is
appropriate, start with a new subheading and put this in bold type or
just have white space. Do not be afraid of white space, it is there to
make your blog content more readable and enjoyable.
When it comes
to the font styles that you use, please keep them simple and do not do
anything that would be considered to be fancy. Remember your aim is to
get people reading your blog and to keep them coming back for more.
So
you have written a great headline and some amazing content to match.
One of the most important factors any blog reader will want to do is to
leave comments. This helps to build your credibility and you should be
prepared to make the time to reply to those comments. This is your
perfect opportunity to start building relationships, develop leads and
potentially obtain more business.
Finally, make sure you have
those social media buttons on your blog. Give your readers every
opportunity to tweet about you, like you and share your content with
their own followers. Social media really does allow you to become an
authority in a very short period of time and you will also build
back-links naturally therefore helping your search engine ranking.
