Here are some of the few benefits of blogging:
SEO: Consistent blogging allows your website to be ranked high on the search engines. Search engines such as Google are looking for solutions for the vast number of people visiting their site daily for answers. Your blog is seen as a solution provider for Google. So this means that you are actually helping Google. Google then rewards you by ranking your site higher. Not only would it help your site to be ranked higher, you will be easily found online.
Relationship building: Your audience are hungry for information. By blogging and giving valuable content you are then solving their problems. As they read your blog every time they feel that they know you. Even if they do not read your blog all the time they do know you have solutions. They can easily recommend their friends and family members to you. As you keep blogging consistently and you are being found online, you will find yourself building great relationships with other bloggers within your industry. This can lead to great joint venture partnerships. Not only will you be blogging but by being consistent has a great benefit of increasing sales within your business.
Expertise: Blogging establishes you as an expert overnight. Whichever profession you are in to by having a blog and consistently blogging, you will be seen as someone who understands their industry. This is not because you know better or have better information than anyone but you have made a decision to invest time and energy into blogging. Blogs does open doors. Some of the doors can be being a guest blogger on someone's blog who has a large audience. When the audience read your blog and like it they will start following your activities and eventually will become your customers.
Blogging pushes you to do quite a lot of research. This means you will get to know some information within your industry which you would not know if you decided not to blog. This is how your expertise is established within your industry.
What to do next.
Blogging consistently can be a difficult task. It requires some investment from you and also making up your mind by blogging no matter what comes your way.
You have now discovered some of the few benefits of blogging, if you are currently having some difficulties blogging consistently, the solution is to set up a plan of action and stick to it.