As a business owner, you have made a commitment to not only posting
content but doing on a consistent and regular basis. Quality is critical
but quantity is not to be forgotten. As the writer, that can be very
beneficial.
Blogging
is a wonderful and extremely effective method for getting your content
noticed, which will enable you to build lasting and mutually beneficial
relationships. It is clear that if you post valuable content, your
readers will benefit from it. However, what you may not realize is how
many benefits you, as the writer, may also get from the content that you
post. The more content you share, the more influence you will gain with
other people. You are boosting your professional reputation and you are
increasing your exposure, which is essential for your business's
success. If you aren't sure about whether you are gaining influence
among your peers and colleagues, there are some analytics tools that can
help you to determine this. Klout is one such example. Klout is an
assessment tool that measures your online influence. Google Analytics is
another excellent tool that will supply you with all sorts of valuable
information.
The value of consistently fresh content
There
is a tremendous amount of value in providing consistently fresh
content. Your online popularity will increase tremendously as people
start to read what you are sharing. The online portion of your business
is very much a word-of-mouth business. If people like what they read,
they will share it with their friends, who will share it with their
friends, etc. If you want to remain at the top of your game and be the
first person whom others think of when they need the type of products
and/or services that you are offering, you need to offer valuable
information on a very regular basis. People will definitely respond to
you if you are consistent and you make sure to let them know that you
have the ability to solve their problems. You should always keep in mind
the marketing principle WIIFM (What's In It For Me). No matter how
wonderful you and your business might be, the person on the other end
doesn't care about that. All he or she cares about is whether you are
able to solve the problems that they are experiencing.
As much as
it may be a daunting idea to come up with good-quality content on such a
frequent basis, it is far from impossible. There are several tricks
that you can use to make it easier for you.
Always have pen and paper with you
Ideas
will fly in and out of your head faster than you think and inspiration
can be found in so many different places and by so many different
people. The only way that you won't lose the ideas is if you write them
down immediately after you think of them. It doesn't really matter how
you record the ideas, as long as you record them. If you prefer to
record it in a mobile device, that will work well also.
The quality of your writing
Undoubtedly,
you have tremendous writing skills. With that said, you may still see
that some of your content is better than other content. It may not even
be a matter of having an off day. Creativity comes at you as it will,
not as you want it to, necessarily. Some of your blog posts will be
excellent and some will be incredible. No matter what, all of your
writing will be greatly appreciated by your readers.
