If you're a professional writer, your income depends on your
clients. The more your clients can afford to pay you, the more money
you'll make. This is self-evident, however few writers put their focus
where it should be -- on getting better clients.
Let's look at four simple steps which will help.
1. Go Where the Money Is: Clients Must Be Profitable
Are
you targeting hairdressers, restaurant owners, and other very small
businesses? Many writers do this, and it's a huge mistake. These clients
can't afford to pay you well. Indeed, most can't afford to hire you.
Look
for companies which have over ten employees. Ideally, your clients
should have over hundred employees. The bigger the company, the more
they can afford to pay you.
2. Introduce Yourself: Don't Be Shy
The
more people who know you, the better your chances of getting hired.
Many writers are shy. Be brave, and remember that you're providing a
valuable service. You're helping the companies, and the publications,
which hire you to communicate. You're helping them to make money.
If
you're not getting the quality clients you want, spend a little time
every day introducing yourself to prospects. Start with local companies;
you won't have as much competition.
You can introduce yourself
via letter, email, or on the phone. Busy professional writers do this
consistently; it's how they build large client lists and make six-figure
incomes.
You'll be amazed at how many clients you get just from sending out letters introducing yourself.
3. Encourage Others to Introduce You (Get Referrals)
These
days, you have more networking opportunities than at any time in
history. However few writers make the best use of these opportunities,
by networking initially with the people who know them best.
Twitter,
Facebook and all the rest are fine, but before you go there, let all
your friends, colleagues, acquaintances and family know that you're
looking for gigs. Ask them to refer you to their business colleagues.
Everyone
knows someone. Until you ask for referrals however, they have no way of
knowing that you're looking for clients. Tell everyone that you're
trying to build your business. Be bold: pick up the phone.
Remember to follow up on your requests.
4. Get Visible: Your Blog Is Your Megaphone and Show Case
If
you don't have a blog, start one today. You're a writer, therefore,
anyone who hires you wants to know that you can actually write.
Look
on all the writing you do on your blog and elsewhere, as a writing
sample, because it is. The more visible you are, the more clients you'll
get.
Professional writers focus their focus on getting great clients. You can do the same. Start today.