Blogs are a great way to attract viewers to your company's
website. They are continually being updated, which keeps readers coming
back for more, and they help you enter into a conversation with those
who visit your website. Website design needs to be eye catching, but
don't forget to keep your content alluring as well. Blogs help keep your
website's content fresh and exciting. But blog writing can also be
hard. Here are a few tips on how to combat writer's block, creativity
lapses, and anything else that might stunt your blogging.
The
dreaded writer's block. It happens to all of us. Sometimes we sit down
to write and nothing comes to us! We have no ideas, no thought provoking
conversations we can enter into, and no motivation. Well, there is no
cure for writer's block. However, there are some things you can do to
help overcome it. First of all, if you are having one of those writer's
block days, just take some time to walk away from the computer or
notepad. Give your mind a break from thinking, and just relax. Think
about what you've written in the past, what subjects have attracted
readers before, and what sort of things would be relevant to write about
today. More than likely, you will be able to think of something.
If
that fails, try free writing. Write down ideas or sentences or
paragraphs of different things. One of your threads is bound to take you
somewhere, and you may be able to flesh out an entire blog post. Free
writing is a great exercise to do before you even sit down at your
computer. It gets the creative juices flowing!
When you're out and
about, keep your ears open and have a pad of paper and pen with you at
all times. Inspiration can strike at any point, and if you catch wind of
any good ideas for blogs topics, you should write them down. It will
help you in those moments of writer's block.
A good blog always
needs a good title. Some writers create a title after their blog is
complete. For others, the title is the first thing they write down.
Whichever camp you fall into, make sure your title is catchy and
informative. It should draw the reader in without being misleading. You
can use catch phrases, old sayings, or alliterations; the more creative
your title is, the better. Another good tactic is combining a catchy
title with a subtitle that describes more what the article is about. For
example: From Riches to Rags: The story of the Kardashian's Fall from
the Top. The Kardashian's, of course, have not yet fallen from the top,
but if they had, people would be interested in reading about it. This
title would definitely peak some reader interest.
When you are
writing, make sure spelling and grammar is in check. Have someone
proofread your work, or enable spell and grammar check on your computer.
Everyone makes mistakes, but you won't earn credibility among your
readership if you have poor grammar.
Blogs have the potential to
attract lots of readers to your company's website; just make sure that
you have interesting things to write about. Anything that you have to
say that is relevant to your company and your audience is worth sharing
with your readership. So start blogging, and keep these tips in mind.
